Sell Smarter at the Fresh Counter
Boost sales of fresh goods through effective In-store marketing. Technology empowers staff with In-depth product information. More informed associates improve the shopping experience.
One of the biggest challenges retailers face is making sure their associates are knowledgeable about the products they sell. METTLER TOLEDO delivers technology and information to the fresh service counter empowering associates right at the point of purchase.
Connect with Customers
A tasty wine pairing, the perfect cooking tip, a fabulous recipe or a coupon offered as a reminder to pick up a complementary ingredient are a natural part of every customer interaction and every sale. The METTLER TOLEDO suite of on-scale solutions puts the perfect mix of product information at the associate’s finger tips to ensure customer interactions of the highest quality.Meal Planner
With Meal Planner, associates interact as product experts with every customer, providing printed recipes, serve-with suggestions and cooking tips. Each fresh item is linked to a series of professionally developed recipes - thousands in all - each with a high-resolution on-screen photograph. Printable recipes contain preparation instructions, ingredient lists, and serve-with suggestions.
SalesPro
Promote center-store, high-margin, and private-branded products with multimedia promotional content. SalesPro boosts staff efficiency and lowers training costs by putting productivity information at associates’ finger tips. Operators have easy access to suggestions for product presentation and preparation of in-store recipes. From the shopper’s point-of-view, SalesPro and the large color shopper display present high-resolution videos, animations, images and messages to the customer.
Professional Services
Fresh Item Management
SalesPro
Couponing
Couponing at the fresh counter provides another media channel to connect with customers, build store loyalty, and boost sales. When customers are given coupons at the beginning of their shopping experience, rather than at checkout, retailers see an average sales lift of 10 - 20% on promoted products.
Store-branded Labels
UC line of professional PC-based scales are capable of extensive label formatting to help drive sales. With support for custom logos, pre-printed designs, and complex layout requirements, UC scale labels reinforce store brands and help build shopper loyalty.
Professional Services
The METTLER TOLEDO Professional Services team offers a full range of options to leverage your METTLER TOLEDO products. Whether it’s boosting sales or reducing shrink, we’re ready to help you meet your revenue and performance goals. Our track record in developing real-world product extensions includes:
- Seamless Integration with fresh item tools including Invatron’s Periscope and other Fresh Item Management solutions.
- Development of custom marketing tools including scale couponing, meal planning, extended product info and digital advertising.
- Custom installer/patches to streamline rollouts, upgrades and ongoing management.
Fresh Item Management
Fully stock cases with the right products at the right time. METTLER TOLEDO scales support tight integration with industry leading enterprise fresh management solutions to help retailers achieve highly efficient operations. Through the Scale Integration Framework, each PLU is linked to accurate production and replenishment forecasts to dramatically reduce shrink, mitigate out-of-stock issues and optimize inventory management.